CERRITOS, CA (May 14, 2012) – A new line of vintage-inspired gear that celebrates the iconic heritage of the American Racing brand is now available at top retailers across the United States.
The stylized American Racing apparel combines a speed and motor culture aesthetic with a vintage look. Designers at Wicked Quick have sifted through archive images, old artwork and vintage logos to find the perfect assets for the collection. The worn and weathered feel of a favorite tee is reproduced in the American Racing products using unique dye treatments and original prints.
"The vintage-inspired tees and caps produced by Wicked Quick speak to the heritage of the American Racing brand," said American Racing Marketing Director Rhett Sander. "You don't even have to be a car enthusiast to wear these clothes – the designs and quality are great for anyone who wants the look and feel of authentic, vintage apparel."
Founded in 1956, American Racing is one of the largest and most historic aftermarket wheel manufacturers in the world, setting industry standards in craftsmanship, innovation and performance. The brand traces its roots back to the golden age of hot rodding, with its signature product -- the original five-spoke Torq Thrust wheel -- the most recognized wheel in automotive history and an icon of vintage and muscle cars. Now owned by Wheel Pros, the American Racing brand continues to live up to its iconic legacy as a producer and distributor of aftermarket wheels.
The American Racing collection is produced under official license by Wicked Quick and distributed through its network of taste-leading outlets. The licensing partnership was negotiated by JRL Group.
“We are thrilled to be working with American Racing. They have a rich history in the world of speed, pioneers in performance and design and have a great name, said Tarran Pitschka CEO/ Founder, Wicked Quick Industries. "These qualities bring out the best of what Wicked Quick does, celebrating authentic icons of speed.”
Portland, Oregon, clothier Wicked Quick prides itself on its distinctive apparel that merges the best, classic elements with modern techniques, washes, fits and designs. The company's graphically distinct, premium washed tees are worn by musicians, artists and actors on the big screen -- as well as by professional racers -- and are available in top accounts including Nordstrom, Kitson’s, Sundance Catalog, Dillards and over 140 specialty accounts across the U.S.