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FOR IMMEDIATE RELEASE
American Racing Launches New AmericanRacing.com
Date: 8/30/2007
Rancho Dominguez, CA - American Racing Equipment, Inc. is pleased to announce the launch of its new and improved AmericanRacing.com. The site is the first of four new brand websites which will also include Boyd Coddington Wheels, Motegi Racing and Weld Racing.
"This is a project that started more than a year ago when we were working on the Carfigurator," stated Mike Scharnagl, Internet Marketing Manager for American Racing. "American Racing has changed significantly with the addition of new brands and signature series of wheels, and the new site gives the user a better representation of all the great products American Racing has to offer."
The new American Racing website features dedicated segments for the Dale Earnhardt Jr. Signature Series, Carroll Shelby ® Legend Series, ATX, Vintage, Pro Series and American Racing core product line, as well as landing pages and links to the entire American Racing portfolio - Motegi Racing, Twenty Inches Strong (TIS), DropStars, TISm, Boyd Coddington Wheels, Weld Racing and RO_JA.
"It was important for us to create brand harmony in the new site," said Eric Carr, Vice President of Marketing and Product Development. "American Racing is not only a leader in the aftermarket wheel industry, but we also have a thorough understanding of the full scope of enthusiasts today, whether off-road, vintage or modern muscle."
About American Racing Equipment, Inc.
American Racing Equipment, Inc. is a global consumer products firm specializing in stylish high performance vehicle wheels and accessories for enthusiasts and racing industries. Since 1956, American Racing Equipment has been a driving force in the aftermarket wheel industry with a diverse range of wheels and brands for most of the current motor vehicle wheel market segments.
About Platinum Equity
Platinum Equity is a global M&A&O(r) firm specialized in the merger, acquisition and operation of companies that provide services and solutions to customers in a broad range of business markets, including information technology, software, telecommunications, logistics, manufacturing, health care products, and entertainment distribution. Since its founding in 1995 by entrepreneur Tom Gores, Platinum Equity has acquired more than 90 businesses with more than $15.5 billion in annual aggregate revenue at the time of acquisition. In 2005, Platinum was named the 18th largest private company in the United Stated by Forbes magazine.
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